Elon Musk made a clear and direct statement toward advertisers boycotting his Twitter (X) platform. Several big-name companies, including Disney, have paused purchasing ads on X due to allegations of anti-semitism from Musk and also a Media Matters report that alleges extremist content appeared next to ads. Musk made the now-viral statement at the DealBook summit, presented by The New York Times and hosted by Andrew Ross Sorkin of CNBC.
Sorkin asked Musk about the advertiser boycott and how it would affect Twitter’s revenue. This same question could be asked to any social media company facing such an action due to ad revenue being the foundation of all free online platforms’ business models. Musk says that he hopes that they don’t purchase ads and that they “can go f*** themselves.” He repeated himself a couple of times just so the nearly-silent audience and ARS could hear him clearly. Musk said that the current movement against Twitter could boycott the company. Toward the end of a brief back-and-forth about the ad boycott, Musk alluded to possible court action.
SOURCES:
Elon Musk Tells Advertisers ‘Go F— Yourself’ Even as He Backs Away From Endorsing Anti-Semitic Tweet – Barrons
Elon Musk apologizes for antisemitic tweet but tells advertisers ‘go f**k yourself’ at Dealbook Summit interview | CNN Business
Elon Musk curses out advertisers who left X over antisemitic content | Reuters
Elon Musk hurls defiant, profanity-laced retort at fleeing advertisers | Elon Musk | The Guardian
Musk says Israel visit wasn’t ‘apology tour’ but expresses regret for antisemitic tweet | The Hill
Elon Musk Apologizes for Endorsing Antisemitic Conspiracy Theory – The New York Times
Elon Musk’s embrace of Israel won’t fix antisemitism on X – The Washington Post
Elon Musk’s Israel trip: What was the purpose, what did he tell Netanyahu? | Israel-Palestine conflict News | Al Jazeera