Miller Lite released a woke, feminist-style commercial back in March of this year that has just gone viral due to its proximity to Bud Light. Both beers are in competition with one another in more ways than one. Not only do these two beers exist in the same category sales-wise, but they are also apparently competing with each other over who will produce the most woke marketing material.
Dylan Mulvaney attracted a lot of negative attention to the Bud Light brand after some genius over in their marketing department sent him a custom beer can and a code for his followers to use. Miller Lite, on the other hand, produced a full commercial hailing feminist women and attempting to shy away from bikini-clad women. The newly-surfaced commercial got so much negative feedback online that was actually removed from YouTube by the company.
SOURCES:
Bud Light Outrage Spreads to Miller Lite’s New Ad Campaign – TheStreet
Miller Lite’s feminist ad from March goes viral amid Bud Light backlash: ‘These companies are broken’ | Fox News
Miller Lite APOLOGIZES for using women in bikinis to sell beer | Daily Mail Online
Amid Bud Light fallout, focus now turns to a Miller Lite ad pushing a feminist message | WLOS
Miller Lite Joins Bud Light, Honors ‘Founding Mothers Of Beer’
