The Lego Group has gone full “woke” with one of their more recent marketing campaigns that focuses on the LGBTQ community. LEGO, of course, is a company that focuses on toys for children. They have been around for many years and have been a staple in many childhoods worldwide. Very young children have learned to build amazing things with simple LEGO plastic interlocking blocks. This recent marketing campaign LEGO has embarked on is nothing more than an attempt to indoctrinate children.
On Instagram and other social media platforms, they presented the A-Z of Awesome: an alphabet of builds created by LGBTQIA+ LEGO fans. LEGO displayed mostly every letter of the alphabet with a corresponding term that applies to the LGBTQ community. These letters also come with short stories from fans. Just a few years ago, a thing like this would be unheard of. But now, in 2023, it is somehow acceptable to push this type of ideology onto children.
SOURCES:
LEGO Group’s new ‘A-Z of Awesome’ campaign calls for builds from everyone in the LGBTQIA+ – MARKETECH APAC
LEGO launches new LGBTQ awareness campaign for Pride month | Mashable
