Target sales dipped dramatically after protests against the company that were sparked by Pride Month merchandise that targeted children. Left-leaning news outlets typically say that the protest was over “pride-themed” merchandise, but that does not tell the full story. Target featured clothing for children that not only had the pride “theme” as far as color, but also very specific built-in technology. “Chest-binders” and “tucking garments”, items used by people who are transitioning, were featured in the aforementioned children’s clothing. The retail giant missed its first quarterly revenue target in six years. The last time a situation like this took place was when the company faced backlash over gender-neutral bathrooms.
SOURCES:
Target’s Sales Hit by Pride Month Merchandise Backlash – The New York Times
Charlie Kirk on X: “BREAKING: Target misses its first Quarterly Revenue target in 6 years. The company cites inflation…and consumer BOYCOTTS May all other companies be on notice. Come for the kids and you’ll pay. Keep the pressure on!! https://t.co/A8vKHcLzbl” / X
Conservative legal group sues Target over Pride month collection – The Washington Post
Target suffers sales drop after ‘Pride Month’ backlash
