Cracker Jack announced a woke “rebranding” of sorts as “Cracker Jill” in an effort to highlight women’s sports. The announcement comes with a slight overhaul to the iconic “Take Me Out To The Ballgame” song now performed by R&B/Pop singer Normani. She replaced the lyrics “buy me some peanuts and cracker jacks” to “buy me some peanuts and cracker jill” for the commercial featuring her singing revamped song. No word of whether this “Cracker Jill” brand includes people such as Lia Thomas or not, but maybe that is aside from the purpose of the rebranding. The new “Cracker Jill” snack bags will be available at professional ballparks nationwide at the beginning of the season. This season also happens to be the 125th anniversary of Cracker Jacks.
Cracker Jack is known as a brand distributed in ballparks and grocery stores for its caramel candy snacks boxes featuring a toy inside. Most small children probably don’t even know if “Cracker Jack” is an actual person or not. People who consume the product probably look at the actual food as “Cracker Jacks” and that’s it. The Cracker “Jill” brand focuses less on the actual snack food and more on virtue signaling to those who appreciate diversity and inclusion in every facet of society. Cracker Jack’s parent company, Frito-Lay, isn’t really trying to hide the fact that this is a promotional tool to raise money and probably for awareness of their brand. And that’s the bottom line here… money. If Frito-Lay could not make money off of this “woke” move… then they probably wouldn’t do it.